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Great by Choice: Uncertainty, Chaos, and Luck — Why Some Thrive Despite Them All

Great by Choice, Uncertainty, Chaos and Luck -- Why Some Thrive Despite Them All

By: Jim Collins and Morten T. Hansen

Ten years after the worldwide bestseller Good to Great, Jim Collins returns with another groundbreaking work, this time to ask: Why do some companies thrive in uncertainty, even chaos, and others do not? Based on nine years of research, buttressed by rigorous analysis and infused with engaging stories, Collins and his colleague, Morten Hansen, enumerate the principles for building a truly great enterprise in unpredictable, tumultuous, and fast-moving times.