Coach Cal introduces ‘Refuse to Lose Signature Series’

Check out the online store here

John Calipari and ST Brands is proud to introduce the “Coach John Calipari Refuse to Lose Signature Series.” The new clothing line is now available online at

Coach Cal’s line is designed for athletes, businessmen and -women, and fans everywhere. Made with a blended material that quickly wicks away sweat, everything in the Coach John Calipari Refuse to Lose Signature Series is geared towards comfort and breathability under high-performance use.

Each section of clothing is constructed with four water-directing channels to wick away sweat. A power capillary effect ensures rapid absorption of sweat for quick drying. Thanks to the cross-sectional structure, the area of fiber in direct contact with the skin is relatively small, making the fabric dry, lightweight and smooth to the touch.

The Coach John Calipari Refuse to Lose Signature Series features a number of high-performance shirts, shorts, sweatpants and collared shirts that are designed for you while you work out or are on the run. More options and designs will be added to the online store as product becomes available.

The Coach John Calipari Refuse to Lose Signature Series is also available in select retailers around the Lexington area, including Walmart, Kroger, the University of Kentucky Book Store, Kennedy Book Store and Rupp Arena.

One of the driving forces behind the clothing line is to raise money for charity. Partial proceeds from all sales will go the John Calipari Foundation, which invests in communities across the world, whether they are educational, social or spiritual in nature. The foundation’s purpose is to improve the quality of life both in and through these communities, with a particular focus on enriching the lives of children.

The Calipari Foundation has worked with organizations like the Starkey Hearing Foundation, Samaritan’s Feet, the American Red Cross, 4 Paws for Ability, the Everfi Financial Literacy program, the Urban League of Lexington, the V Foundation and more.

Coach Cal is proud to partner with ST Brands, a leader in high-quality athletic performance apparel, not only to make available high-performance clothing designed for the “Refuse to Lose” competitor in you, but to raise money for charity in the process.