The Caterpillar Way: Lessons in Leadership, Growth, and Shareholder Value

The Caterpillar Way: Lessons in Leadership, Growth, and Shareholder Value

By: Craig Bouchard

In the early 1980s, Caterpillar, Inc. lost one million dollar per day for three consecutive years. Its continuing existence came into question. Today, “CAT” is the world’s most profitable manufacturer of construction and mining equipment and large engines. The now legendary global company made numerous well-calculated, though risky decisions for three consecutive decades – in the process scaling to heights unimaginable to even the finest business enterprises.

How did they do it? The Caterpillar Way.

Senior management at CAT facilitated the authors’ one-year odyssey through the hallways and intriguing history of the construction industry giant. This inspiring book takes you behind the scenes with the CEOs, executive vice presidents, managers, dealers, customers, union bosses, and Wall Street analysts who were players in Caterpillar’s drive to global dominance.

The Caterpillar Way provides essential management lessons in powerful behind-the-scenes stories. You’ll learn how the Caterpillar leaders responded quickly to changing markets, allocated capital efficiently throughout the firm, and nourished a cultish team