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The Ten Commandments for Business Failure – Donald R. Keough

The Ten Commandments for Business Failure

By: Donald R. Keough

This light-hearted “how-not-to” book includes anecdotes from Keough’s long career as well as other infamous failures. His commandments for failure include: Quit Taking Risks; Be Inflexible; Assume Infallibility; Put All Your Faith in Experts; Send Mixed Messages; and Be Afraid of the Future.