Next Game

  • No. 4/4 Louisville Cardinals - December 27, 2014 - 2:00 PM EST - KFC Yum! Center, Louisville, Ky. - ESPN2

The Ten Commandments for Business Failure – Donald R. Keough

The Ten Commandments for Business Failure

By: Donald R. Keough

This light-hearted “how-not-to” book includes anecdotes from Keough’s long career as well as other infamous failures. His commandments for failure include: Quit Taking Risks; Be Inflexible; Assume Infallibility; Put All Your Faith in Experts; Send Mixed Messages; and Be Afraid of the Future.